Following the corporate launch of Feed the Future Now in Delhi, The Akshaya Patra Foundation launched the campaign’s official video on June 7, 2017. The launch took place in Mumbai at PVR, Juhu Dynamix Mall in the presence of Mr Shankar Mahadevan, Singer & Music Composer; Mr Vivek Oberoi, Actor; Mr Sanjeev Kapoor, Chef & Entrepreneur; and Mrs Sonali Bendre, Actress. Feed the Future Now is a national movement to raise awareness about importance of nourishment amongst children and its impetus to education. This movement aims to serve 5 billion meals to children across India by 2020 with a view to create a ‘Poshit Bharat, Shikshit Bharat.’